Skip the usual Ad Networks for a change and start buying quality, social traffic with an edge. Shoutouts are a cheap and efficient way to promote your brand!
A Shoutout is a mention of your website or brand on Facebook, Twitter, Instagram or really any other relevant Social networking platform. The goal of a “Shoutout” is to increase visibility to one’s site or brand using established social accounts that already have an important following and fanbase. In a nutshell, you pay the owner of a popular social account to get your brand mentioned on their page during an agreed upon timeframe that can range anywhere from a few weeks — to lifetime.
Why would you ever want to invest in a shoutout?
- With the ever-increasing popularity of Social platforms, it’s an easy way to target qualified traffic.
- It’s less expensive than buying traffic on prime spots on the most popular websites.
- Split testing is easy to do between different pages and different campaigns.
- It is the quickest, easiest way to expand your audience. Shoutouts equal exposure; Exposure equals the chance for a follow/ purchase, this increasing your ROI.
- There’s no need to go through an Ad network.
All in all, shoutouts are an interesting and fun way to attract new sources of traffic. And the best part is, it doesn’t have to cost as much as other traffic-buying endeavours. However, never forget that Social Media drives a third of its overall traffic to all sites these days.
So what we’re sayin’ is, you almost can’t afford not to promote on social media if you truly want to diversify your traffic sources.
And with that in mind, that’s why we believe Social Media Shoutouts to be a true asset.